efficient sales & marketing


Implementation of a new rental product in the German retail network
of a premium automotive OEM


  • Nation-wide roll-out of a new rental product in more than 50 retail organizations


  • Development of a roll-out strategy and a roll-out concept
  • Developing an implementation approach for dealerships
  • Ongoing project management and controlling / operational rollout management
  • Implementation of training sessions at all locations
  • Post -Go Live Support

  • Implementation Carried out within budget and on time
  • Building of a profitable and new business for retail

Optimizing online sales channel and restructuring
of internet sales teams in the retail organization

for a world leading premium automotive OEM


  • Development of an approach how to respond to the increasing importance of online channels

  • Optimization of online sales channel and introduction of online service shops to increase after sales in the retail organization
  • Restructuring of the internet sales team by introducing lead management processes, systems and a clear organization
  • Designing a follow-up approach to ensure the performance of more than 30 internet sales teams in the retail organization

  • Significant increase in conversion rates
  • Significant reaction of KPIs regarding different customer satisfaction surveys

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